Sell Discipline

We do not purchase any security with a specific sale price. We are disciplined, long-term investors.

However, J.W. Burns & Company may sell a stock if:

  • One or more of the fundamental reasons we purchased the stock turns negative.
  • Earnings slow down.
  • A better investment opportunity arises.

We manage risk in a straightforward fashion - by owning high quality, low debt businesses that dominate their industry. Because these businesses are generally non-cyclical, their earnings tend to be defensive and durable in good times and bad.

Major Financial Publications